'Digital' is all pervasive and the business landscape is not insulated from the disruptive changes that are being unleashed in digital era. Businesses and business models would need to evolve to survive in modern day digital era. Digital is new-normal for most of the sectors that businesses operate in. As a speciality service offering, the Digital service line aims to enable businesses adapt to changing digital trends and constantly map their digital competencies with the requirements of the market-place. The advent of social media and mobile technology poses unique business as well as process challenges. A thorough understanding of changing technology trends in the today's digital world coupled with sound understanding of the business nuances enable businesses to remain relevant in today's disruptive marketplace.